Facebook 2018 Update: Panic or Opportunity?


You couldn’t miss all the hype and screaming via Facebook Feeds this week about the recent announcement Mark Zuckerberg made on Facebook about changing news feed algorithms, suppressing pages post to promote more personal engagement within users. This release has everyone up in arms saying Business Marketing on Facebook is all lost.

Mark wants their users time spent on Facebook, to be a time well spent. If you have read the complete article, he also noted that the Facebook team had started rolling out changes in this direction last year and will take a few more months to cascade across all of their products. While most focus on the panic this might bring, Teck-nology Design and Marketing aims to focus on the small crack that has not been sealed yet and make use of that little time before the completion of the changes happen.

Lets work with this and not against it and we have to keep in mind that we cannot fear what has not yet happened. Here are our 3 Key Takeaways from this whole fiasco:

  1. “Facebook has always been about personal connections”

The main reason Facebook was created was to open a platform for users to connect on a personal level. While this will not be changed, most public pages can focus on a more engaging level of posts-- live video, live chat, live comments. Facebook wants all its users to be personally engaging.

 

  1. “The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups.” 

It’s about time to create a group page from those followings you got on your page. The more engaging you are with your followers and group members, the more they will bring in friends and family to the party.

 

  1. “The public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.”

Again this leads our down to more personal interaction and engagement. Instead of getting worried, page owners should start preparing for more interactive ways to entertain their followers.


To make this whole experience better, it might be best not to focus on the WHY’s but start looking for the HOW’s. We will be passing on the opportunities as Zuck rolls out his updates throughout 2018.

We would love to hear your thoughts on this issue. Send us your comments and questions today and together let’s make this social media experience better.