My Story

"I was determined to find out the legal and most profitable way to use my passion for the internet to make a living out of it.  And to have fun!"

Many years ago, I attended a National Achievers Conference in Sydney. It was a big deal as I was flying all the way from Northern Western Australia. Flying that distance took a day in itself.

It was a 3-day conference with the likes of Anthony Robbins, Robert Kiyosaki and Donald Trump. Three days on motivation, business acumen, networking and opportunities.

I fell in love with the idea of making money online. So I signed up for training from an internet guru. To cut the long story short, I got diddled out of my $$$.

So rather than get bitter and twisted, I was determined to find out the legal and most profitable way to use my passion for the internet to make a living out of it. And to have fun!

My online journey took me through e-commerce, website builds, online marketing, domain name trading, eBay and Amazon stores, event promotion, social media management and niche marketing. I was on the bad side of Google (banned 3 times) and the good side.

A lot of learning along the way.

I have founded several businesses online. A successful web design agency Teck-nology Design & Marketing, a virtual staff agency: Smart Office Online Services (SMOFONSE), two podcasts: The Ins and Outs of Outsourcing and The Digital Technology Podcast Happy Hour with Tan and Esther.

I conduct training both in Australia and the Philippines, assist Business Owners to build their digital strategy, appear on the ABC Radio about Cyber Safety and Deciphering the Internet, and am writing my first book: Demystifying Your Digital.

When I am not in the online world, I am in the real world with my husband and 3 cats.

I would love to meet you, so please get in touch.
I love nothing more than chatting to people about online and the many ways it can help their business.